The International Nišville Jazz Festival—the most attended jazz festival in Southeast Europe—has, since its founding in 1995, consistently upheld European values of multiculturalism while patiently cultivating refined musical taste among individuals. This is confirmed, among other things, by the article “Nišville – European Face of Serbia,” published in the European Union’s magazine New Europe in Brussels, as well as by a feature in the prestigious British newspaper The Guardian in 2016, where Nišville was listed among the top 10 jazz festivals in Europe.